Your TV Campaigns. Smarter, Cheaper, Measurable.
Oveeo helps brands and agencies move from traditional TV to premium Connected TV — saving 30–50% on CPMs while delivering precise targeting, measurable results, and guaranteed premium placements.
Why Leading Brands & Agencies Choose Oveeo for TV
The television landscape has fundamentally changed. Streaming now dominates viewing habits, yet many advertisers still allocate budgets using outdated linear TV models. Here's why marketing leaders are rapidly shifting to Oveeo's Connected TV solutions:
Premium Channels Without Premium Price Tags
Access top networks like CBS, NBC, AMC, FOX, and more through our exclusive inventory partnerships. We secure premium placements that traditional buying methods can't match at prices they can't touch.
Measurable Campaign Impact
Track views, clicks, site visits, and actual sales attribution — performance metrics linear TV simply cannot deliver. Our comprehensive dashboard provides real-time insights that transform how you evaluate media effectiveness.
Hyper-Targeted Audience Delivery
Move beyond broad demographics to reach exactly who matters. Target by zip code, interest, purchase intent, or specific consumer behaviors to eliminate wasted impressions and maximize campaign efficiency.
The Connected TV Advantage
Speed & Flexibility That Traditional TV Can't Match
Why wait weeks when you can be live in 24 hours? Oveeo's streamlined activation process eliminates the lengthy buying cycles that plague traditional TV purchases.
Guaranteed Cost Savings
Our direct publisher contracts and carefully curated Private Marketplace deals remove expensive middlemen from the equation, cutting CPMs by up to 50% compared to linear television buys.
The average Oveeo client shifts 30% of their traditional TV budget to Connected TV in the first year, and increases to 50% by year two based on superior performance metrics.
Top-Performing CTV Packages for TV Buyers
Our curated media packages deliver exceptional results across key advertiser categories.
Broadcast Premium Package
Access CBS, NBC, FOX, AMC and other premium network inventory at a fraction of linear costs. Ideal for brand campaigns seeking maximum quality and reach.
Sports & Live Events
Target engaged sports enthusiasts through AVOD/FAST sports coverage and commentary shows. Perfect for reaching high-income male demographics.
Lifestyle & Entertainment
Connect with affluent consumers through cooking, travel, and luxury living content. Exceptional environment for premium brands and considered purchases.
Local + Political
Leverage hyper-local news in key DMAs for advocacy and campaign outreach. Precision targeting capabilities for regional and political advertisers.
Need a custom solution? Our Cross-Screen Reinforcement package combines CTV with web and in-app retargeting for maximum conversion impact.
The Oveeo Difference: Direct Comparison
See exactly how our Connected TV solutions outperform traditional linear TV across every key performance metric that matters to modern advertisers.
Media Buyer Insight: "We've found that a 70/30 split between linear and CTV provides optimal reach while dramatically improving overall campaign performance and measurability." – Head of Investment, Leading Agency Group
Case Study: Luxury Auto Brand Drives Dealership Traffic
38%
Dealer Visit Lift
Compared to control markets with traditional TV only
42%
Lower CPM
Than equivalent linear TV buy across same networks
3.7x
ROAS
Return on ad spend calculated through matched sales data
Challenge:
Launch a new luxury SUV targeting high-income households ($250K+) in 12 competitive DMAs while reducing media waste and tracking actual dealership visits.
Oveeo Solution:
Custom CTV package combining premium broadcast networks with luxury lifestyle channels and strategic retargeting across automotive research sites.
How It Works: Four Simple Steps to Superior TV Performance
Tell Us Your Goal
Whether you're focused on awareness, reach, lead generation, or direct conversions, we build a strategy aligned with your specific KPIs.
We Build Your CTV Media Plan
Based on your budget, geographic targets, and audience requirements, we create a custom media recommendation within 24 hours.
Activate Fast
Your campaign goes live in just 1–2 days with full tracking implementation — no lengthy setup periods or complex trafficking processes.
Measure & Optimize
Access real-time performance data with clear attribution metrics. We provide ongoing optimization recommendations throughout your campaign.
Fast Implementation: From signed IO to live campaign in under 48 hours — the fastest activation in the industry. No more waiting weeks for your TV campaign to begin delivering results.
What Media Buyers Say About Oveeo
"We transitioned 25% of our TV budget to Oveeo CTV and got double the measurable engagement. The ability to track actual website visits and attribute sales has completely changed how we evaluate television performance."
— Media Director, Global Agency Network
"Oveeo let us buy NBC and AMC at a fraction of the cost, with targeting my TV reps could never offer. We're now reaching exactly the customers we want without the massive waste inherent in broadcast buys."
— VP of Brand Marketing, DTC Retailer
"The data transparency with Oveeo is game-changing. For the first time, our television investment is held to the same accountability standards as our digital channels. We've increased our CTV allocation every quarter based on performance."
— Chief Media Officer, Fortune 500 CPG Brand
Join the hundreds of leading brands and agencies who have transformed their TV performance with Oveeo.
Common CTV Migration Questions, Answered
How much of my TV budget should I allocate to CTV?
Most advertisers start by shifting 20-30% of their linear TV budget to CTV to establish baseline performance metrics. Based on results, our clients typically increase to 40-60% within 12 months as they see superior targeting, measurement, and ROI.
Will we lose reach by moving from linear to CTV?
No. With cord-cutting accelerating, CTV actually helps you recover audiences you're already losing. Our campaigns typically match 85-95% of broadcast reach while delivering superior frequency control and eliminating wasteful impressions.
Do I need different creative for CTV?
Your existing TV spots work perfectly on CTV. The advantage is that you can now deliver different variations to different audience segments, and change creative mid-flight without the penalties associated with broadcast schedules.
How quickly can we launch a campaign?
From signed IO to live campaign takes just 24-48 hours — dramatically faster than traditional TV buying cycles that can stretch for weeks. This agility allows you to capitalize on market opportunities in near real-time.
Still have questions? Our team of former TV buyers and digital specialists can help you navigate the transition from traditional to Connected TV.
Why Start Your CTV Journey Now?
The television landscape is experiencing its most significant transformation since color TV. Advertisers who adapt early gain substantial advantages:
- Audience Migration: Over 87% of US households now use streaming services, yet many advertisers still allocate budgets based on outdated viewing patterns.
- Cost Efficiency Window: CTV CPMs remain 30-50% lower than broadcast equivalents, but this gap is narrowing as demand increases.
- Competitive Edge: Early adopters are capturing valuable inventory and audience data while competitors remain locked in traditional buying cycles.
- Attribution Revolution: For the first time, television can be held accountable for driving measurable business outcomes beyond simple GRP delivery.
Oveeo's platform makes this transition seamless, with no technical integration required and full support from our experienced media team.
Get Your Free CTV Plan Today
Fill out the form below and receive your tailored Connected TV proposal within 24 hours. No commitment required.
Your Custom CTV Plan Includes:
- Detailed audience targeting recommendations
- Network and content category selection
- Impression and reach projections
- Budget allocation recommendations
- Expected performance benchmarks
- Complete measurement framework
Request Your Free CTV Plan
Send us The Following Details:
- Brand
- KPIS
- Budget Range
- Target Audience/Geo:
Most plans are delivered within 24 hours. Our media strategists will follow up to review recommendations and answer any questions.
One Platform. Every Channel. Lower Costs. Higher ROI.
Contact Us
Global Sales Team
2045 Biscayne Blvd, Suite 232, Miami, FL 33137