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Oveeo Global Rate Card: Premium Impressions with Built-In Value
Get more for your programmatic spend with transparent pricing and bonus impressions that scale with your commitment.
Our Programmatic Advantage
At Oveeo, we've revolutionized the traditional rate card model. Unlike competitors who hide margins and markup inventory, our transparent pricing includes value-add impressions that automatically scale with your spend - delivering measurable ROI improvements without complex negotiations.
Transparent Pricing
Clear, net CPMs with all platform and managed service fees included. What you see is what you pay.
Bonus Impressions
Automatic value-add inventory that increases with spend commitment, improving your effective CPM.
Global Coverage
Tiered pricing across all major markets and emerging territories with consistent quality standards.
Base CPM Rates By Format & Region
Our net rates reflect the true cost of your media with no hidden fees or markup. CPM ranges accommodate various targeting complexities, audience exclusivity requirements, and brand safety specifications.

Rates shown are net after Oveeo's managed service and platform fees. The CPM range reflects targeting complexity, audience specificity, and brand safety requirements.
Premium Targeting Options
Enhance campaign performance with precision targeting add-ons. Our data-driven approach ensures your media dollars reach the right audiences in the right contexts, maximizing campaign effectiveness.
Audience Data Segments (3rd Party)
+$2–$5 CPM
Access premium audience segments from leading data providers, including demographic, behavioral, purchase intent, and B2B targeting options.
Geo + DMA Level Targeting
+$1 CPM
Precision geographic targeting down to DMA, city, and postal code levels, ideal for retail promotions and local service providers.
Daypart Targeting
+$0.50–$1 CPM
Schedule delivery during specific times of day to align with audience availability and engagement patterns.
Viewability Guarantee (70%+)
+$0.50–$1 CPM
Ensure your impressions are seen with viewability thresholds exceeding industry standards. Measurement via third-party verification.
Fraud-Free Guarantee
+$0.50 CPM
Comprehensive pre-bid and post-bid fraud prevention with 100% make-good on any fraudulent traffic detected.
Volume Discounts That Reward Scale
Unlock substantial savings by consolidating your programmatic spend with Oveeo. Our volume discount structure rewards larger commitments with meaningful CPM reductions across all formats and regions.

Discounts apply to media costs only, not to data fees or targeting add-ons. Volume is calculated on monthly spend commitment.
The Oveeo Difference: Value-Add Impressions
Unlike traditional DSPs that offer generic "value-add" or simply lower their rates, Oveeo provides guaranteed bonus impressions that scale with your commitment. These aren't remnant placements – they're premium, brand-safe inventory delivered according to your campaign specifications.
2%
Free Impressions
$50K-$99K monthly spend tier
$1K-$2K equivalent value
5%
Free Impressions
$100K-$249K monthly spend tier
$5K-$12K equivalent value
8%
Free Impressions
$250K-$499K monthly spend tier
$20K-$40K equivalent value
15%
Free Impressions
$500K+ monthly spend tier
$50K+ equivalent value

Value-add inventory is fully viewable, brand-safe, and targeted in alignment with your paid campaigns — never low-quality filler. This bonus inventory drives meaningful performance improvement.
Your True Effective CPM
By combining volume discounts with value-add impressions, your effective CPM can be substantially lower than the base rate. This creates a significant competitive advantage for brands that consolidate spend with Oveeo.
1
Base CPM
Starting net rate based on format and region
2
Volume Discount
Percentage reduction based on monthly spend
3
Value-Add Impressions
Bonus inventory further reducing effective costs
4
True Effective CPM
Your actual cost per thousand impressions delivered
For example, a $250K monthly campaign buying US CTV inventory at $18 CPM receives both a 12% volume discount and 8% bonus impressions. This transforms the $18 base CPM into an effective CPM of just $14.70 – creating significant additional value.
Case Study: Multi-Format Campaign ROI
The Challenge
A leading D2C brand was running fragmented campaigns across five DSPs, dealing with inconsistent reporting, variable CPMs, and complex optimization workflows that consumed valuable team resources.
The Solution
By consolidating $300K in monthly spend with Oveeo across CTV, web video, and mobile formats in US, UK, and LATAM markets, the brand simplified operations while unlocking both volume discounts and value-add impressions.
The Results
  • 12% volume discount applied across all formats
  • 8% bonus impressions delivered to exact campaign specs
  • Net effective CPM reduction of 19.3%
  • 27% improvement in acquisition cost
  • 65% reduction in reporting time

"Consolidating with Oveeo not only reduced our effective CPMs but simplified our entire programmatic strategy. The value-add impressions delivered real performance gains." – VP Media, D2C Brand
Detailed Pricing Example: $300K Monthly Campaign
This real-world scenario illustrates how a cross-format, multi-region campaign benefits from our volume-based pricing structure and value-add impressions.
With the combined effect of volume discounts and value-add impressions, this advertiser's net effective CPM range drops from $9-$18 to just $7.33-$14.67, creating significant additional campaign reach and performance.

The value-add impressions are delivered to the same targeting specifications as the paid campaign, ensuring consistent quality and performance across all inventory.
Referral Program: Earn While You Connect
Our industry-leading referral program rewards agency professionals and brand marketers who connect Oveeo with new opportunities. Earn substantial commissions without conflict of interest.
Advertiser Referral
10% of Oveeo's net margin on all campaigns for the first 6 months
Average payout: $15,000-$30,000 per referral
Publisher Referral
5% of Oveeo's net margin on all monetization revenue for the first 6 months
Average payout: $10,000-$20,000 per referral
High-Value Bonus
$2,500 one-time bonus for referrals generating $250K+ in billings within 90 days
Paid in addition to standard referral fees

All referral payments are made monthly based on actual billings. There is no cap on the number of referrals you can make or the total amount you can earn.
Format Spotlight: Connected TV & OTT
Our premium CTV inventory reaches cord-cutters and streaming-first audiences across major platforms including Roku, Amazon Fire TV, Samsung TV+, Pluto TV, and broadcaster-owned apps.
CTV/OTT Advantages
  • 100% viewable, non-skippable ad delivery
  • Precise household targeting with demographic, behavioral, and interest-based segments
  • Brand-safe, premium content environments
  • Detailed reporting including completion rates and unique reach
Pricing Overview
Tier 1 GEOs: $14-$28 CPM
Tier 2 GEOs: $10-$18 CPM
Tier 3 GEOs: $7-$12 CPM
Volume discounts and value-add impressions can reduce effective CPMs by up to 20%.
Format Spotlight: Web & Mobile Video
Engage audiences with high-impact video formats across premium web publishers and mobile apps. Our video inventory combines the engagement of sight, sound, and motion with precise targeting capabilities.
In-Stream Video
Pre-roll, mid-roll, and post-roll placements within premium content. 15-30 second spots with completion rates averaging 70-85%.
Base CPM Range: $9-$18 (varies by region)
Out-Stream Video
Video units that play within content, including in-article, in-feed, and interstitial formats. Viewability-optimized with sound-on options.
Base CPM Range: $7-$14 (varies by region)
Rewarded Video
Opt-in video experiences within mobile apps that provide in-app rewards to users. Near 100% completion rates with high engagement.
Base CPM Range: $8-$14 (varies by region)

All video formats support VAST/VPAID standards, viewability measurement, and third-party verification. Custom interactive units available upon request.
Format Spotlight: Display & Native
Web Display
Standard IAB and high-impact custom formats across premium publisher environments. Viewability-optimized with rich media capabilities.
Base CPM Range:
  • Tier 1 GEOs: $6-$12
  • Tier 2 GEOs: $4-$8
  • Tier 3 GEOs: $3-$6
Available formats include standard banners, rich media units, interstitials, and expandable formats.
Mobile App Display
In-app banner and interstitial formats across gaming, utility, news, and entertainment apps. High-engagement environments with precise targeting.
Base CPM Range:
  • Tier 1 GEOs: $5-$9
  • Tier 2 GEOs: $3.50-$6
  • Tier 3 GEOs: $2-$5
Mobile inventory includes standard banners, interstitials, native placements, and rewarded units.
Format Spotlight: DOOH & Audio
Programmatic DOOH
Digital out-of-home inventory across premium venues including retail environments, office buildings, transit hubs, and roadside displays.
Base CPM Range:
  • Tier 1 GEOs: $15-$25
  • Tier 2 GEOs: $12-$20
  • Tier 3 GEOs: $10-$16
Targeting options include venue type, audience demographics, time of day, and weather triggers.
Programmatic Audio
Digital audio inventory across music streaming platforms, podcasts, and digital radio. Reaches engaged listeners in screenless environments.
Base CPM Range:
  • Tier 1 GEOs: $8-$14
  • Tier 2 GEOs: $6-$10
  • Tier 3 GEOs: $4-$7
Targeting options include content genre, listener demographics, device type, and listening context.
Advanced Targeting Capabilities
Maximize campaign performance with precision targeting options that deliver your message to exactly the right audience at the right moment.
First-Party Data Activation
Securely onboard and activate your customer data for retargeting, lookalike modeling, and suppression strategies. Compatible with all major DMPs and CDPs.
Third-Party Audience Segments
Access premium audience data from leading providers including Oracle, Epsilon, LiveRamp, and Experian. Segments include demographic, behavioral, purchase intent, and B2B targeting.
Contextual Targeting
AI-powered contextual analysis ensures your ads appear alongside relevant content, improving engagement while maintaining privacy compliance.
Cross-Device Targeting
Reach consumers across all their devices with deterministic and probabilistic matching. Ideal for sequential messaging and frequency management.

All targeting options can be applied across formats and combined for highly specific audience segments. CPM uplifts for targeting are added to base rates before volume discounts are applied.
Brand Safety & Verification
Oveeo maintains the highest standards for viewability, brand safety, and fraud prevention across all inventory. Our multi-layered approach ensures your campaigns run in premium, brand-appropriate environments.
1
Pre-Bid Verification
Real-time filtering of inventory before bidding occurs, screening for viewability potential, brand safety signals, and fraud indicators.
Partners include Integral Ad Science, DoubleVerify, and HUMAN (formerly White Ops).
2
Curated Supply Path
Direct integrations with premium publishers and supply partners, with regular auditing and quality scoring.
All inventory sources undergo quarterly reviews and performance assessments.
3
Post-Delivery Verification
Third-party measurement of all campaign metrics, with full transparency into viewability rates, brand safety compliance, and invalid traffic detection.
100% make-good guarantee on any impressions that don't meet quality standards.
Platform & Managed Service Features
Oveeo combines cutting-edge technology with expert service to deliver superior campaign performance. Our transparent pricing includes both platform access and full-service campaign management.
Platform Capabilities
  • Cross-channel campaign management in a single interface
  • Advanced audience building and targeting tools
  • Real-time optimization algorithms with ML-driven bidding
  • Comprehensive reporting dashboard with customizable views
  • Direct integrations with major analytics and attribution platforms
  • API access for custom workflow integration
Managed Services
  • Dedicated account team with industry vertical expertise
  • Strategic campaign planning and audience development
  • Custom creative optimization and A/B testing
  • Proactive campaign optimization and performance monitoring
  • Bi-weekly performance reviews and optimization recommendations
  • Quarterly business reviews with strategic insights

All Oveeo clients receive both platform access and managed service support. There are no additional fees for account management or platform usage beyond the transparent CPM rates.
Performance Reporting & Analytics
Gain actionable insights with our comprehensive reporting suite. Oveeo's analytics platform combines campaign data with audience insights to drive continuous performance improvement.
1
Cross-Channel Attribution
Understand the true impact of each channel and format with multi-touch attribution modeling. Identify the most effective touchpoints in the customer journey to optimize budget allocation.
2
Audience Insights
Discover which segments are driving performance with detailed audience reporting. Analyze engagement patterns across demographics, interests, and behaviors to refine targeting strategies.
3
Competitive Intelligence
Benchmark your performance against industry averages and competitors. Our exclusive data partnerships provide visibility into relative market position and share of voice.
Client Success Stories
E-Commerce Leader
"Consolidating our programmatic spend with Oveeo reduced our effective CPMs by 22% while improving ROAS by 31%. The value-add impressions provided meaningful incremental reach that directly contributed to sales growth."
Results:
  • 22% reduction in effective CPMs
  • 31% improvement in ROAS
  • 17% increase in conversion rate
Automotive Brand
"Oveeo's multi-format approach allowed us to create a seamless customer journey from awareness to consideration. Their transparent pricing model and value-add impressions delivered exceptional efficiency for our regional campaigns."
Results:
  • 45% increase in dealership website traffic
  • 28% more test drive appointments
  • 12% higher conversion from prospect to sale
Ready to Optimize Your Programmatic Spend?
Discover how Oveeo's transparent pricing model with built-in value-add impressions can transform your campaign performance. Our team of programmatic experts is ready to build a custom solution tailored to your specific objectives.
01
Request Custom Proposal
Share your campaign objectives, target audience, and budget parameters with our team.
02
Review Pricing & Projections
Receive a detailed proposal with transparent pricing, volume discounts, and value-add calculations.
03
Campaign Launch
Our team handles implementation, optimization, and ongoing performance management.
04
Measure & Optimize
Track performance through our comprehensive analytics platform and refine strategy for continuous improvement.
One Platform. Every Channel. Lower Costs. Higher ROI.
Contact Us
Global Sales Team
2045 Biscayne Blvd, Suite 232, Miami, FL 33137